I often wonder what people were thinking when I see a posted ad. For example, the other day a friend of mine sent over some pictures of a sales ad for his BMW M5. There were two things that jumped out at me immediately – for one, his license plate was clear and readable in the picture. Next, he was taking the pictures outside and his shirtless, half naked body was reflected in the window as clear as can be. Now, between you and me, a glistening set of pecs in an ad doesn’t have to be a bad thing considering how good my friend looks without a shirt….but it’s probably not how he wanted to represent himself.
I called him up and said, “Dude, seriously. If you’re going to take ad pictures, put your shirt on. Better yet, retake the pictures without a reflection of you at all. And by the way, I sent over some Photoshopped pictures for you that don’t show your license plate number. You’re welcome.”
So here it goes, folks. Click, click, click – boom! Your pictures can turn your ad into a boatload of cash or the whole thing can blow up in your face. How to make the difference? For starters, answer these questions.
- What kinds of pictures do I need to show my product best?
- How many pictures do I want in my ad?
- What am I trying to represent?
- And the biggest one – who am I and is that reflected in my post?
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And yes, it does matter to think it through. Remember the old adage that says you only have one shot to make a first impression? Well, it’s true. And if a picture has been worth a thousand words for decades, then in this digital age, I think those thousand words are multiplied many times over. That all adds up to a first impression worth thousands of words – good or bad!